FINLAND

Sture Udd President & CEO

Profile

Sture Udd has owned and run an independent Print Company since 1978 'UPC Print' and, although his prevous business was once bankrupt, he has now firmly established himself as one of Finland's leading Printers. Sture has always been an 'inventor' and towards the end of the 90's Sture realised that despite the enormous expansion of online and the internet, the mobile phone held the key to the future of cross-media and print communication. Together with VTT Technical Research in Vaasa, Sture developed a program to enable mobile phones to 'recognise' barcodes and directly connect them to url's.

Over the next few years and with a substantial investement in R&D, by early 2005 the first article was released in the Finnish press about UPC's Mobile Technology. Mark Hendriksen then branded the technology name as 'UpCode' and designed the logo and strap line 'ignite your imagination' . Sture then used this brand name and logo globally and has continued to maximise further investment on research and development of mobile applications and intelligent solutions. Sture has engaged representatives worldwide and has individuals and an assortment of people that work as 'reps' and he also has some offices around the globe including: Helsinki, London, Shanghai, China and São Paulo.

Sture's many years of experience in Print gave him an idea of the potential future of Mobile + Print. UPC Print is the communication center for high quality heatset-printed publications: direct marketing leaflets, supplements, retail and product catalogues as well as periodicals and niche magazines. Sture and his company have always offered a personal and proactive approach to customer service, appropriate capacity for larger editions and cost-effective, total solutions to boost a range of marketing initiatives. UPC Media is an independent publishing company publishing weekly magazines, company magazines, catalogues and books.

Their print solutions extend the power of any advertising message. A wide selection of special effects help create extraordinary visuals and UPC have always offered a truly competitive price.

Print Products include:
Manufacturer & Exporters Of Direct marketing products:- Broadsheet, tabloid, leaflets, coupons, special folded products and unique formats, envelopes, maps. Magazines:- A5, A4, A3 formats and special formats. Catalogues and guides.

Sture lives in Vaasa with his family and has a daughter and two sons.

UK  & WORLDWIDE SALES

Mark Hendriksen CEO UK and Worldwide Sales

Profile

Mark assisted Sture with UpCode from early 2005 and created and produced the brand name, logo and design which is no a global brand. As one of the first people to work with UpCode Mark has subsequently spent almost 5 years supporting and promoting the product and applications UpCode can deliver.

Prior to setting up the UK offices of UpCode in 2005 Mark Hendriksen had extensive experience in retailing and latterly the Tourism Industry as CEO and Publisher at Morris Visitor Publications having sold his publishing company to Morris LLP back in 2001. Working closely within travel and tourism Mark was instrumental in establishing and growing a portfolio of 'free publications.' Mark also set up key distribution partners to specifically target visitors to (and within) the UK.

Mark and his team went on to build what is now the world's largest provider of visitor information - MVP. Publications, past and present, include; The BEST of BRITAIN, IN London (English and Arabic), The BEST of British Excellence,The London Guide (now absorbed into The London Planner) and subsequently WHERE London (English & Russian editions) WHERE Paris and the WHERE maps. Other publications included UKinNY,The BEST of Series...New York, Italy, Spain, Germany,Paris and The Global Refund Shopping Guide.

Mark was involved in the early stages of the Tourism Network website and it's free news & advice, now www.tourismexperts.co.uk.

Mark also gives his time to b3 creative, a leading publisher and contract publisher of kids magazines and print media - who publish the Virgin and BA In-Flight Kids Magazines and have been involved in 'tourism for kids' too.

Mark is also Honorary Secretary of The Anglo-Netherlands Society in the UK has two wonderful children who are both still at school, he plays hockey and his partner is a Promo Director, Producer for the History Channel and an accomplished Dutch Voiceover. They live in West Hampstead in North West London.

Simon de Pinna Director

Profile

After 10 years as a science teacher, Simon entered the world of publishing, including a spell in the early 90s with the rising star of information books, Dorling Kindersley. But the interactive digital world of the late 90's beckoned and Simon set up Learning Multimedia Ltd. to become a publisher of CD ROMs and, ultimately, websites, in collaboration with the inspirational creatives at Actis, now part of the Pearson Group. By 2002, it was clear that sales of mobile phones were growing fast and so Simon set up Handheld Tours Ltd. to produce and market audio tours online to visitors to London and elsewhere. Simon met Mark in 2004 and immediately saw the potential of UpCode to make his audio tours more accessible: direct connection to multimedia from print. Simon joined Mark as a Director the London Office.

SWITZERLAND

Ton van Waay Official Representative

Profile

Shanghai Office:
FINCHI INNOVATION CENTER CO., LTD.
Room 401 & 402, #2 Building,
690 Bibo Road, Zhangjiang Hi-Tech Park,
Shanghai 201203, P.R. China

UpCode Solutions DO Brasil LTDA
Rua Cel.Oscar Porto, 813 cj.101
São Paulo    
CEP. 04003-004
Office:  55-11-3057-3924
Fax:      55- 11-3057-3924
www.upcodebrasil.com.br