Mark Hendriksen CEO UK and Worldwide Sales

Profile

Mark assisted with one of today's market leaders, UpCode, from early 2005 and created and produced the brand name, logo and design which is no a global brand. As one of the first people to work with UpCode Mark has subsequently spent almost 6 years supporting, implementing and promoting these products and applications.

Prior to setting up the UK offices of UpCode in 2005 Mark Hendriksen had extensive experience in retailing and latterly the Tourism Industry as CEO and Publisher at Morris Visitor Publications having sold his publishing company to Morris LLP back in 2001. Working closely within travel and tourism Mark was instrumental in establishing and growing a portfolio of 'free publications.' Mark also set up key distribution partners to specifically target visitors to (and within) the UK.

Mark and his team went on to build what is now the world's largest provider of visitor information - MVP. Publications, past and present, include; The BEST of BRITAIN, IN London (English and Arabic), The BEST of British Excellence,The London Guide (now absorbed into The London Planner) and subsequently WHERE London (English & Russian editions) WHERE Paris and the WHERE maps. Other publications included UKinNY,The BEST of Series...New York, Italy, Spain, Germany,Paris and The Global Refund Shopping Guide.

Mark was involved in the early stages of the Tourism Network website and it's free news & advice, now www.tourismexperts.co.uk.

Mark also gives his time to b3 creative, a leading publisher and contract publisher of kids magazines and print media - who publish the Virgin and BA In-Flight Kids Magazines and have been involved in 'tourism for kids' too.

Mark is also Honorary Secretary of The Anglo-Netherlands Society in the UK has two wonderful children who are both still at school, he plays hockey and his partner is a Promo Director, Producer for the History Channel and an accomplished Dutch Voiceover. They live in West Hampstead in North West London.

HH&S and m2end

Simon de Pinna 

Profile

After 10 years as a science teacher, Simon entered the world of publishing, including a spell in the early 90s with the rising star of information books, Dorling Kindersley. But the interactive digital world of the late 90's beckoned and Simon set up Learning Multimedia Ltd. to become a publisher of CD ROMs and, ultimately, websites, in collaboration with the inspirational creatives at Actis, now part of the Pearson Group. By 2002, it was clear that sales of mobile phones were growing fast and so Simon set up Handheld Tours Ltd. to produce and market audio tours online to visitors to London and elsewhere. Simon met Mark in 2004 and immediately saw the potential of 2D Codes to make his audio tours more accessible: direct connection to multimedia from print. 

SWITZERLAND

Ton van Waay Official Representative

Profile