Advanced Mobile|Optical Solutions UpCode™ Get Connected!
UpCode offers what it describes as a Mobile Access Interaction System (MAI), that works with 2D Data Matrix, QR-code, 1D Barcode (13 and 8 digits) or Colour codes, although the company has a preference for the ECC 200 2D Data Matrix, which supports advanced encoding error checking and correction algorithms(pictured) and is the most intelligent code type available at the moment.
By pointing an Internet-enabled camera phone, with the UpCode software pre-installed, at a compatible UpCode, the phone will automatically read the code and then connect to the Internet as directed. From there, the service can send whatever data or service that has been linked to that code from the creator of the code, be it access to an online banking system, promotional material including video, product information, maps or a whole range of other content.
The system is compatible with most major brands and models of mobile handset, including Symbian, Java, iPhone and BlackBerry. The system is also compatible with mobile phone handsets that don't have a camera, where the user just enters the numeric code, printed next to the UpCode, into the browser and accesses the services in that way.
The codes can be printed as small as 0.5mm by 0.5mm, called Micro Codes, up to billboard size, or can be displayed on cinema, TV or laptop screens. The codes can be printed using most forms of conventional printing, and can be laser etched. By including them on items like credit cards, ATM cards, cheques or bank statements, or even in advertising and in currency, banks are able to offer a whole new range of interactivity and information delivery to customers.
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